Diverse Business Spotlight: Richards Graphic Communications

The company
Richards is a full-service resource for asset management, offset printing, digital imaging, fulfillment, inventory management, mailing, and distribution. They are a leader in creating internet-based, customized marketing collateral for corporations with multiple locations and thousands of employees.

The history
After receiving information on Richards at a Chamber event in 2015, Nicor Gas selected the company to build and host a custom, branded, online marketing tool for its energySMART program that allows Nicor Gas’ trade allies easy access directly from the Contractor Circle portal.

In collaboration with CLEAResult, the single largest provider of energy solutions in North America, Richards responded with a robust, intuitive marketing tool that is easily accessible to Nicor Gas’ trade allies. The tool helps promote assessments, free products and rebates to qualifying Nicor Gas customers.

Since the launch in 2015, over 900 orders have been placed for the energySMART program by both independent trade allies as well as the marketing team.

The growth
Because of its relationship with Nicor Gas, Richards has established partnerships with four of Nicor Gas’ Tier 1 partners. Through these new relationships, Richards is now working with 22 regional utilities.

“We were also invited to attend Illinois Utilities Business Diversity Council (IUBDC) as well as Tier 1 Matchmaking Events,” says Mary Lawrence, president of Richards Graphic Communications. “In doing so, we were able to meet with KS Energy and are now working with them to produce their stationery and safety training materials.”

The benefits
Since partnering with Nicor Gas in 2015, Richards has seen a 10% increase in sales.